Select Page

Izumi Dental Clinic — Recruitment

A recruitment poster, a QR code, and a landing page built in one hour. Eight applications in two weeks.

Year
2019 —
Client
Izumi Dental Clinic
URL
Recruitment page
The 2026 recruitment poster beside the landing page it links to, both in pink and cream.

Overview

Filling one part-time role at a neighbourhood clinic

Izumi Dental Clinic is a long-standing practice in Komae, Tokyo, hiring dental assistants on a part-time basis — no experience, no qualification, one to three days a week.
I have made their recruitment material since I was a student. First posters, then a poster carrying a QR code and the landing page behind it. 
Role
Designer
Team
Solo
Platform
Print + Wix
Contribution
  • Poster Design
  • Character Illustration
  • Recruitment Copy
  • Landing Page Design & Build
Timeline
Landing page: 1 hour

Challenge

Zero applications from the job sites

The clinic had listed the role on recruitment sites and received nothing, while restaurants nearby were turning applicants away. A dental assistant job reads as harder than it is — it sits beside medical work, and people assume it needs training they do not have.
The clinic hires students and people returning to work after raising children. The 2019 posters gave them a phone number and nothing else.
The 2019 poster: white brush lettering on a red diagonal band, a stock photograph of a dental assistant, the hourly wage, and a phone number at the foot.

Design Decisions


Four decisions before anyone applies

Decision 01

Two posters, written for where they would hang

The pink poster exists in two versions — same photograph, same layout, with the location-dependent lines rewritten for each site. The one for the post office by the station names the distance from it; the other speaks to people already in the neighbourhood, and trades family plans for exam periods. The landing page, which can be opened anywhere, gives the bus route instead.

The two 2026 posters side by side. The photograph and layout are identical; the shift line reads "family plans considered" on one and "exam periods considered" on the other.
Decision 02

Answer five objections before the table

Five badges sit above the conditions table: no experience, students welcome, parents welcome, from one day a week, shifts negotiable. Each removes a common reason not to apply, and all five read at a glance.

Five round badges above the conditions table: no experience, parents welcome, students welcome, from one day a week, shifts negotiable.
Decision 03

A step lighter than a phone call

The 2026 poster carries a QR code to the landing page. On that page the button reads “call to apply or arrange a visit”, and the closing line says that being curious is reason enough to get in touch.

The QR code printed on the poster, labelled "application page", which opens the landing page.
Decision 04

Pink, not white

Dental recruitment tends to be white and blue, which looks medical, and medical looks like it needs a qualification. The poster and the page use pink and cream, rounded badges, and a handwritten line beside the photograph. The wage and the conditions stay in a plain table.

The 2026 poster in full: pink and cream, rounded badges, a handwritten note beside the photograph, and the wage and conditions in a plain table.

Constraints

The landing page had a one-hour deadline

One hour, from brief to live. There was no time to set up and test an application form, so the page takes phone and email only, with the email subject line already filled in.

The page reuses the poster’s photograph, its pink, and its five badges. The badges become four reasons the job might suit you.

The landing page's closing block: two buttons, one to call and one to email, under a line saying that being curious or wanting to know more is reason enough to get in touch.

Final Design

One route, four steps

Poster (clinic & post office) → QR → Landing page → Phone / Email

The page runs: hero, what the job is, four reasons it might suit you, four things that make it workable, the five daily tasks, the conditions, and a closing invitation.

The five tasks are listed in full — reception, chairside support, preparing and clearing instruments, phone, cleaning — so that someone who has never done the job can picture a shift.

The landing page's work section: the five daily tasks — reception, chairside support, preparing and clearing instruments, phone, cleaning — each with a short description, beside a photograph of a dental assistant at the front desk.

Result

Eight applications in two weeks

The posters went up at the clinic and at the post office by the station. Eight people applied within two weeks, against zero from the job sites. The clinic hired a dental assistant and closed the posting.

The pink poster on the window of the post office by Komae station, among cram school, watch repair and renovation advertisements.

Reflection

Nothing about the job changed

The wage, the hours and the duties were the same ones the job sites had listed to no response.

What changed: the poster says no experience is needed before it says anything else, the page lists what a shift actually involves, and the first step is a QR code rather than a phone call.

See All Projects